Give your SERP a boost with website accessibility
Did you know that when you make your website accessible to disabled users, you have the potential to increase your ROI by 20% or more?
Accessibility is about creating a richer, more well rounded user experience for all visitors. Disabled customers often need expanded options to access your site, and other customers will appreciate simplified navigation and easy-to-view content. Make your site more user-friendly, and you’ll reduce your bounce rate and increase your conversion rate across the board.
Make your site more user-friendly, and you’ll reduce your bounce rate and increase your conversion rate across the board.
So, how can you improve accessibility?
Optimize Your Mobile Theme
More people are browsing via their mobile devices than ever before, and you need to take advantage. Your mobile site version should offer all the features of your desktop site, in a more easily-digested format to account for a smaller screen.
To optimize your theme for all devices, use a responsive theme. Responsive themes change design based on the size of the viewing window, which makes it easier for users to browse the site on phones, tablets, and smaller browser windows.
When a page is formatted for mobile, Google is more likely to recommend it to users of all kinds, because mobile accessibility shows a vested interest in your customer experience. It’s an SEO win-win.
Add Transcripts and Captions
This is an obvious accessibility feature for deaf and hard of hearing individuals, but it helps audiences across the board.
Customers may have a hard time playing or hearing content on your site for many reasons—disabilities, software issues, or even lack of time. By providing transcripts or closed captions, you’ll help everyone access your content, no matter the circumstance.
Search engines can’t understand video and audio—but they can understand transcripts and captions. A transcript of your content gives search engines more information to index and a better idea of when to show your content to potential customers. As a result, you’ll see a boost in your search engine rankings.
Use Headers to Structure Your Content
Many disabled individuals need headers to keep up with your content. Screen readers, for example, utilize HTML headers to give the blind an effective way to navigate web pages. Headers also help those with attention disorders more easily understand your business concepts.
Those same headers will impact your SEO as well. Up to 79% of people don’t read web pages word for word—they skim. (Let’s face it, we all do at some point.) Your users will be more likely to actually read articles that have clear, interesting headers. Those clear headers also tell search engines how to accurately file your content.
By using keywords effectively throughout your header tags, search engine crawlers will be able to understand and promote your content.
Accessibility isn’t just an ethical concern, or even a legal concern; it’s a business concern.
Regardless of whether you notice a direct impact on the way search engines crawl your site, accessibility features raise user retention. That, in turn, signals search engines that you have compelling, creative content that should be promoted in search results.