TUTORIAL: How to Secure Sales Using a Sales Funnel
Without a sales funnel in place, 79 percent of your potential leads will fizzle out without a conversion. Sales funnels – the paths through which B2B and [...]
All posts by Crystal Bekker
TUTORIAL: Jump into the Future SEO with SEO Automation
59 percent of B2B Fortune 500 companies have invested in the practice of SEO automation. To keep up with the ever-changing environment of the internet, you need [...]
TUTORIAL: Discover New Audiences with Influencer Marketing
Influencer marketing is on the rise—and it’s everywhere. On Instagram, YouTube, and even in your local restaurants and retail stores, you can spot influencers in their natural [...]
Meet the Consumers: Who Is Pinterest’s Primary Audience?
Pinterest promises to be an active new playground for marketers from all industries. However, if it’s to be the right platform for your business, you’ll need to [...]
Creativity on Pinterest: Building Your First Pin-able Ad Campaign
Creating ads through Pinterest’s interface is a fairly straightforward process. While you’ll want to have your copy worked out beforehand, you’ll be able to pull together all […]
TUTORIAL: The Essentials of Digital Marketing
Digital marketing is a form of communication that exists between businesses and consumers. When you properly utilize SEO, content creation, social media, and email campaigns, you’ll offer [...]
#MeToo – The Place of Social Movements in Business and Advertising
Remember 2017? It’s when we first saw the beginnings of the #MeToo movement. And the Internet (and professional offices across America) have never been the same. This […]
Experimenting with New Mediums: Pinterest Ad Campaign Success Stories
Pinterest only made its advertising wing more powerful within the past year. Marketers are still finding their feet on the platform while learning how to communicate with [...]
It’s Complicated: Political Stances and Your Business
The more politicized the world becomes, the more difficult it is to build a business on particular ideals. It is even more difficult for long-established businesses to [...]
Is Political Correctness in Marketing Real?
Conversations in marketing lately have highlighted advertiser concerns about political correctness. The entertainment industry, specifically, has seen the lives and careers of several prominent figures changed as [...]