Gamers are a rapidly-growing and lucrative demographic, and as the technology matures, in-game advertising opportunities abound. Our professionals can launch a seamless advertising strategy that helps your company gain footing in this modern industry.
In-game advertising started as simple banners placed over objects or scenery in early PC games, but dynamic in-game ads differ from these traditional iterations.Instead of being hardcoded by developers into the game’s design, dynamic in-game advertisements can be updated in real-time—which means you have the option to change your campaign as needed to keep conversions up.
When you utilize dynamic ads, you’ll be able to track your in-game ad performance data with minute-to-minute accuracy and see how players interact with your campaigns. We’ll help you watch these metrics right from your CRM or marketing dashboard, and our team has the agility to adjust your strategies to match your audience’s attention.
Developing a presence in the field of dynamic in-game advertising will pay dividends down the road as games reach an increasingly-broad demographic. We’ll also assist you in developing long-term marketing strategies, so you see ever-increasing returns.
Dynamic in-game ads often appear as billboards or “game-world” posters stationed throughout gameplay landscapes on PC, consoles, mobile games, and more.
You can use these subtle visuals to your advantage to advertise products, local events and relevant services, and we’ll translate your conversion data so you can identify and geotarget your most effective customer base.
Our in-game marketing professionals can help you develop a dynamic in-game presence or work with you to improve your existing campaign performance. Speak with one of our professionals today to find out how we can deliver results for your company.