Advergames may not be new, but these interactive games are quickly gaining traction in today’s marketing world. We’ll help you combine advertising and playful gameplay to create an engaging, effective manner of communicating with your target audiences.
An Advergame is exactly what it sounds like: rather than blending into the background, this gameplay is inextricably linked to your brand or product messaging. We’re experts at monitoring the gaming communities, and we understand the features that keep your consumers playing again and again.
Our advertising team can help you devise a profitable game model to help you capture an audience and effectively sell your services.
Unlike other forms of in-game advertising, advergames give your company the distinct ability to engage with your customers over a prolonged period of time. The longer your users interact with a game, the more data we can gather about purchase intent, brand awareness and opportunities for profitable customer touchpoints.
Think that gaming is only for kids? Think again. Today’s gamers play on consoles, computers, mobile devices and more, and they come from a diverse range of demographic profiles.
With advergames, you can create games for any audience: an adult car-racing game to promote your car dealership, or an interactive restaurant game for children to promote your diner. We can help you reach young singles, family buyers, older-generation consumers and everyone in between.
The interactive appeal of advergame advertising is universal, and your company shouldn’t overlook this opportunity to build widespread brand appeal.